FMCG Company Achieves 18-22% Forecasting Accuracy Improvement Across 1,000+ SKUs

Medusa is a fast-moving consumer goods company managing complex inventory across 1,000+ products with varying demand patterns, seasonal fluctuations, and supply chain constraints.

Overview

Medusa implemented AI-powered demand forecasting that generates daily SKU-level predictions for their entire product portfolio, automating stock ordering decisions and dramatically improving inventory planning accuracy.

The system balances availability with carrying costs, eliminates guesswork, and continuously learns from actual demand.

Problem

Medusa's supply chain team was drowning in spreadsheets. Forecasting demand manually across 1,000+ SKUs was impossible to do accurately. The result: constant stock-outs of popular products and warehouses full of items nobody wanted.

Lost sales from empty shelves. Capital tied up in excess inventory. Supply chain team spending entire days on ordering decisions that were still wrong. Seasonal patterns, promotions, and market shifts made manual forecasting worthless.

They needed intelligence that could handle complexity at scale, not more Excel formulas.

Solution

AI Systems built a machine learning forecasting system that analyzes historical sales data, identifies patterns, accounts for seasonality, and generates daily demand predictions for all 1,000+ SKUs.

The system recommends precise ordering quantities, flags anomalies, and continuously improves accuracy as it learns from actual demand outcomes. Supply chain teams review recommendations instead of building forecasts from scratch.

Our models handle complexity humans can't: multi-SKU correlations, promotional impacts, seasonal variations, and trend shifts. The system thinks in patterns across thousands of products simultaneously.

The Results

Medusa transformed inventory management from reactive firefighting to proactive, data-driven optimization:

18-22% Accuracy Improvement

Significantly better demand prediction across the entire SKU portfolio, translating directly to better availability and lower carrying costs.

1,000+ SKUs Forecasted Daily

Automated predictions with ordering recommendations for the entire product portfolio, eliminating manual forecasting workload completely.

Reduced Stock-Outs

High-demand products stay available for customers instead of disappearing from shelves, protecting revenue and market share.

Optimized Inventory Levels

Less capital locked in excess stock, better cash flow, and reduced storage costs without sacrificing availability.

Continuous Learning

Model accuracy improves automatically as more demand data accumulates, getting smarter about patterns over time.

Conclusion

Medusa's forecasting system proves AI delivers value through accuracy, not just automation. The 18-22% improvement means better product availability for customers, healthier cash flow, and a supply chain team focused on strategy instead of spreadsheet guesswork.